Job Description

Our client is seeking a talented and driven Marketing Manager to join their supplement company. The ideal candidate will be responsible for developing and executing marketing strategies with a focus on Instagram advertising, website management, blog content creation, and SEO optimization.

*This is an in person role in the San Diego, CA area. 

Key Responsibilities

Instagram Advertising

• Develop and implement Instagram ad campaigns to increase brand awareness and drive sales

• Create engaging visual content, including photos, videos, and stories for Instagram

• Monitor and analyze Instagram ad performance, adjusting strategies for optimal results
• Stay current with Instagram trends and best practices in supplement marketing

Website Management and Blog

• Oversee regular updates to the company website, ensuring content is fresh and relevant

• Develop and manage a content calendar for the company blog, focusing on topics related to supplements and health

• Collaborate with web developers to improve site functionality and user experience
• Analyze website traffic and user behavior to inform optimization strategies

SEO Optimization

• Develop and execute SEO strategies to improve organic search rankings for supplement-related keywords

• Conduct keyword research and implement on-page and off-page SEO tactics
• Monitor SEO performance and make data-driven recommendations for improvement
• Optimize blog content and product pages for search engines

General Marketing Duties

• Contribute to overall marketing strategy and budget planning for the supplement category

• Analyze market trends and competitor activities in the supplement industry

• Collaborate with cross-functional teams to ensure consistent brand messaging

• Prepare and present marketing performance reports to senior management

Qualifications

• Bachelor's degree in Marketing, Business, or related field

• 5+ years of experience in digital marketing, preferably in the health or supplement industry

• Proven track record of successful Instagram advertising campaigns

• Strong understanding of SEO principles and best practices

• Excellent analytical skills with the ability to interpret data and make strategic decisions

• Proficiency in digital marketing tools and platforms

• Creative mindset with strong written and verbal communication skills

Preferred Skills:

• Familiarity with photo and video editing software
• Google Analytics and Google Ads certifications
• Experience with content marketing and blog management

Compensation: $60,000 plus benefits!

If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.

Kalon Staffing is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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