Digital Marketing Manager
The Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.
Responsibilities:
Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals
Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities
Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns
Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence
Manage and update website content with relevant and consistent messaging
Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities
Work with web developers to enhance user experience and implement website enhancements
Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness
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